ShesUnCovered
Client
Industry
ShesUncovered
Non-profit
Category
Campaign
About ShesUnCovered
In 2015, Nekeyta Brunson founded ShesUnCovered – a nonprofit dedicated to empowering women facing hair loss, covered or uncovered. After hiding for 25 years, Nekeyta's journey with alopecia gained recognition as women resonated with her story, revealing a shared need for support and community.
ShesUnCovered offers personalized experiences for women who are struggling with hair loss, and the many ways in which it can alter their livelihood. The non-profit’s goal is to help women recognize their beauty is more than their hair. All women affected by hair loss deserve to feel beautiful and confident. The non-profit offers the following free services:
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Confidence coaching
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Confidence companionship
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Image consulting
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Skincare services
My role
ShesUnCovered hired me in August 2023. Since then, I have spearheaded multiple projects to increase brand visibility, alopecia awareness, and fundraising.
At ShesUnCovered, I have been striving to achieve two overarching goals: drive engagement on social media and extend our fundraising efforts.
So far, I have successfully launched an Instagram account dedicated to the non-profit. Through posting on Instagram and Facebook, I have created content highlighting ShesUnCovered's services and hair loss awareness.
Additionally, I have created materials to enhance fundraising and donor relationships. My most recent project was photographing and interviewing six women with alopecia for ShesUnCovered's 2024 Wall Calendar. Being ShesUnCovered's first year creating a calendar, it has been well received. Meeting these women, hearing their stories, and designing this calendar has been my favorite part of this internship to date.
