Pandora*

Pandora is a brand that offers endless ways to customize your shopping experience and jewelry. The brand is specifically known for its charm bracelets, their growing collections, and longevity through upkeep. Choosing Jennifer Coolidge as Pandora’s spokesperson allows the jewelry brand to reach younger consumers who usually gravitate towards other pieces such as rings and necklaces and redirect them to their charm bracelets. Coolidge’s recent role in The White Lotus has caused a resurgence of her past works (Best In Show and Legally Blonde I & II), introducing her iconic humor and talent to Gen Z. During this campaign, I wanted to pay homage to all her roles, not just the most relevant one to highlight Coolidge’s brilliancy throughout her career.